– The Complete Course –


Everything you need to launch a highly-engaging volunteer survey
in just four weeks.

Enrollment is currently closed & will re-open in 2020.

Do you struggle to …

  • Win grants and reporting real impact data to funders and donors?

  • Make focused, highly-strategic improvements that don’t waste time and energy?

  • Make the case for investments in volunteer engagement?

  • Understand what’s going on with your volunteers right now?

  • Get volunteers to actually participate in your annual survey?

  • Comply with funder requirements to survey volunteers?

Stop spinning your wheels!

Find out what your volunteers really think, make purposeful changes, and demonstrate outcomes that build trust and higher levels of support.

Course will reopen in 2020.  Join our wait list to get alerted when enrollment starts.

The Complete Package – How This Online Course is Different

Standard webinars offer an introduction to a topic. This course is very different.
It allows you to dive deep.  

This course was built with rapid implementation in mind. We offer a unique, condensed learning experience through self-paced lessons, live coaching, project tasks, and teamwork.

Our goal is that you will leave the course with a finalized survey questionnaire and a solid action plan for implementation.

  • Immediate access to an introductory lesson and info to get the most out of your experience, once you register for the course

  • 25 step-by-step video lessons that walk you through our road-tested system

  • 16 time-saving worksheets, cheat sheets, tip sheets, and templates to quickly convert learning into action

  • A walk through of a highly-successful online volunteer survey we developed for a past project 

  • Weekly Q&A calls to speak directly with the instructor and fellow students as you make progress together

  • A place to ask questions and find answers in the moment from right inside the course 

  • Short “Open book” quizzes to help review and reinforce your learning

  • A completion certificate awarded for the coursework (worth 4.0 CVA Professional Development Units)

  • A BONUS Spotlight Course: Beyond Surveys – Expand Your Volunteer Feedback Systems  (a $99 value)

“I am just now going to release my first volunteer survey since taking advantage of this online course. After reviewing the survey I released last year, I almost immediately found three “rookie mistakes” which were immediately corrected. I’ve used the recommendations in announcing the survey ahead of time, and now I’m ready to launch the actual survey.”

Colette Young, CVA, Volunteer Coordinator, Kenneth Young Center

measuring volunteer impact

PROGRAM Development Rather Than Professional Development

This Volunteer Surveys for Insight & Impact Course isn’t so much professional development as it is program development. There’s no doubt that students will increase their knowledge and skills.  But, it goes beyond the individual to growing the whole organization.

The volunteer data you collect helps everyone at your organization — your clients, volunteers, co-workers, and you.

Taking the time to develop a highly engaging volunteer survey is a smart investment.  

Benefit your entire organization

  • Gain research-based insights that are practical and implementable

  • Take a snapshot of current performance and build trend data over time

  • Collect solid proof of impact for grant reports and funding appeals

  • Collect information directly from volunteers about what they need to be successful

  • Take your organization to the next level of impact and outcomes management

  • Assess the impact of volunteer training and other initiatives with pre-and post assessments

  • Develop clear recruitment and marketing messages that resonate with your audience

  • Build a portfolio of skills and principles that can be used throughout the organization to track impact

What’s more, the investigative research skills you build can be transferred to other areas of your nonprofit — client outcomes, employee engagement, community partner relationships, and more.

If volunteers are essential to your mission, doesn’t it make sense to know what they think?

How One Nonprofit Boosted their Volunteer Recruitment by 60% with an Improved Volunteer Survey

Don’t just take our word for it. On student from last year’s Surveys Course has already seen a 60% boost in recruitment – all due to a renovated volunteer survey

Download the case study and see for yourself.

Download Case Study

“We’ve provided surveys before, but didn’t really get the results we needed….So I did VolunteerPro’s course to really drill down and see what we needed to know to get that actionable feedback to make real changes that would impact our clients. The survey was kind of a catalyst for different things happening in our volunteer recruitment. We’ve recruited more this year than we did at this time last year. We’ve got more people in the door. More people continuing their service. And, a broader variety of folks, as well.”

Chelsey Banaskavich, Coordinator of Volunteers, Jewish Family & Children’s Service

Is This Course Right for Me?

I'm really busy. How much time with this take?

Our Course is as Flexible as You

Our course lessons are presented in flexible segments, so you can tackle them in short bursts or work through an entire module in one sitting. You’ll need 3-4 hours a week to do the course work and attend the weekly Q&A coaching calls.

Plus, once your survey template is done, all you’ll have to do is add or remove questions each time you’re ready to use it. 

Our budget is tight. Is this investment worth it?


We will be sharing the exact battle-tested system we use with consulting clients – including survey questions you can swipe and use right away. Hiring an outside consultant is expensive, but we can guide you in creating a survey at a fraction of the cost.  

Plus, you get a BONUS spotlight course (a $99 value) with fresh ideas to expand your volunteer feedback systems beyond surveys.

Will I actually have a complete volunteer survey when I finish the course?

You Sure Will!

Naturally, the more focus and dedication you put into this course, the more you’ll get out of it. Our goal is that you have a finalized survey questionnaire ready to go by the end of the course. If you make the investment and do the work, you will have a deliverable that you can be proud of — a survey you can use, and improve upon, for years to come.

Do I need to be a math geek to interpret the data I gather?

Absolutely not!

We will help you brush up on the basic analytics found in survey reports and go step-by-step to make sure you understand all phases of the survey data analysis process.

Plus, you’ll get tools that do the math for you, saving you time and worry. 

“The surveys course both validated what I already knew and provided some practical tips for how I could improve my Volunteer Survey. The templates helped me write better introductory and thank you messages and prepare a report that will help me get buy in for changes to my program from leadership. Having access to the course materials…has allowed me to review the relevant content as I work through the various phases of my survey. I can make the best use of the content at the right time.”

Kim Umbach, Volunteer Management Advisor
The Primate’s World Relief and Development Fund

Other FAQs

The live course starts on August 23 and ends on September 20, but you’ll have access to the recordings and handouts until December 20, 2019.

Plan to take about four weeks to complete the course. There are over seven hours of video content that is broken into short segments you can work through at your own pace.

We will host live video conference calls every Friday from 3-4pm Eastern/12-1pm Pacific, at the end of each week of lessons (August 30, September 6, September 13, September 20). They will also be recorded if you miss one.

Once you have enrolled, you will have ongoing access until December 20, 2019. The lessons are self-paced and you may take as long as you need to complete them. We also check the course frequently for new questions posted by students and will respond quickly.

The course registration fee covers access for one person, and each person needs to set up an individual login associated with their email. We offer bulk discounts for teams of two or more people. Contact Tobi at tobi@volpro.net for more details.

All you need a computer with internet access and an email account. To make the most of our weekly video Q&A calls it helps to have an enabled video camera on your computer or phone, but you can also participate via audio only. Also, we highly recommend you use an online survey software platform to design and distribute your survey. We can advise you on which make the most sense for your organization.

We also offer a 100% satisfaction guarantee. We are so confident that your organization will gain massive benefit from this course, that we back it up with our risk-free guarantee. Check out our introductory lesson and tour to be posted inside the course. If for any reason you think the course isn’t for you, simply request a refund before midnight EST on August 22 and we’ll give you a full refund, no questions asked.

If you have a question related to this course, email Tobi at tobi@volpro.net

You can register securely online with Visa, Mastercard, and PayPal. Our fees are listed in US dollars. If you are from another country, your bank will exchange the currency for you. You can also purchase by check, but we must receive payment before the course begins. Contact Tobi at tobi@volpro.net for an invoice to pay by check.


– Full Course Details –

Orientation: Course Outline & Objectives
Lesson 1: What Surveys Can Do for Your Good Cause

Lesson 2: Set Your Plan of Action
Lesson 3: Use a Team to Bake In Buy-in
Lesson 4: Track Volunteer Experience & Impact
Lesson 5: Conduct Ethical Research

Lesson 6: Write a Smarter Survey Questionnaire
Lesson 7: Write Actionable Questions
Lesson 8: Choose the Right Question Types
Lesson 9: Design Questions Like a Pro
Lesson 10: Design for High Response Rates
Lesson 11: Prevent Errors in Your Survey
Lesson 12: Tour of a Volunteer Satisfaction & Perception Survey
Lesson 13: Generate Buzz Around Your Survey

Lesson 14: Prevent Bias in Your Survey
Lesson 15: Check Response Accuracy 
Lesson 16: Analyze & Interpret Your Data
Lesson 17: Benchmark for the Future
Lesson 18: Understand Basic Statistics
Lesson 19: Review Preliminary Results
Lesson 20: Crosstab for Deeper Understanding
Lesson 21: Make Sense of Open-Ended Comments

Lesson 22: Write Your Final Report
Lesson 23: Create Easy-to-Read Graphics
Lesson 24: Present Results to Key Stakeholders
Lesson 25: Celebrate Your Success!

Our training is best in class. But don’t take our word for it.

Here’s what our students have to say …

“Fantastic experience – loads of ideas to action and value for investment.”

Christine Balle, Volunteer Coordinator, IHC Volunteer Programme, New Zealand

“Tobi explains things in a relatable, down-to-earth way. My team coordinates around 1000 volunteers in a non-profit hospice and these webinars are so helpful!”

Kristine Murtz, Volunteer Services Manager & Pet Peace of Mind Coordinator, Cornestone Hospice

“I love these webinars because they always connect the VM mechanics to the many deeper psychological layers that promote genuine cultivation efforts. Tobi gleefully admits a fascination with neuroscience and the applications to what we do as volunteer managers are SO insightful. This is the way that my brain works as well, so the content resonates hugely with me and my way of doing things. Love love love all of this!”

Alison Jones-Nassar, CVA, Volunteer Engagement and Events Manager, Greater Richmond ARC

“Some amazing ideas which make so much sense! Realising that we need to be much more joined up on our emails to volunteers!!!”

Tony Gibney, National Volunteer Engagement Manager, St John Ambulance

“Love the downloadable hand outs – so helpful, love the charts!”

Nancy Haggard, Manager of Volunteer Services, Gail Borden Public Library

“All of your webinars are well-researched and magnificent. And I’m already a member of VolPro!”

Alana Knoppow, Manager, Volunteer Program, Southeast Region, Hospice of Michigan

“I have already put scheduling uninterrupted time to use. It was amazing. I actually completed 2 projects in 1/2 the time it would normally have taken me.”

Carla Bokemper, Programs Coordinator, Brazoria County Dream Center

“I won an award yesterday for excellence in volunteer administration and I credit that to taking
your courses! So thank you for your good work!”

Karen Stolt, CVA, Volunteer Manager, Lollypop Farm

Presented by: Tobi Johnson, MA, CVA

Tobi Johnson is president and founder of VolunteerPro | Tobi Johnson & Associates and is an international speaker and expert in the field of volunteerism. With over 30 years direct experience, Tobi focuses exclusively on training and consulting with nonprofits to strengthen their volunteer strategy.