Build Back Faster With Strategic Support

VOLUNTEER RECRUITMENT

ACCELERATOR

Re-Build Your Volunteer Talent Pipeline
with Our Expert Support

Applications are Now Open

Book a Discovery Call Now!

During this free, no-obligation 30-minute discovery call, we will drill down on
the essential “what’s working now” tactics you must get right
to grow your volunteer team.

Build Back Stronger

Highly Engaged Supporters
Are Essential to Your Sustainability

If you are a nonprofit leader, you already KNOW that ensuring your organization’s ongoing impact and the future sustainability of your agency will rely on your base of community support.

You also UNDERSTAND that having a committed corps of dedicated, reliable volunteers is a big part of the puzzle.

You also RECOGNIZE that now is NOT the time to push the pause button on your mission.

Get Personalized Support with Our
“Done With You”
Coaching Program

Stop guessing & working directly with a volunteer recruitment & digital marketing expert with YEARS of DIRECT boots-on-the-ground experience.

Build a fanbase of support to help you navigate these tough times
(without all the doubt, crushing overwhelm, and momentum
stopping “what-do-I-do-next” syndrome)

By the End of This Program, You Will Have …

  • Set Clear Recruitment Goals (assess where you’re at, develop volunteer roles and min. requirements, total number needed per role or team, shift/event dates/times, start/end dates)

  • Identified Immediate Opportunities for Improvement (we audit your current volunteer pipeline for low-hanging fruit, recommend immediate steps to gain traction)  

  • Pinpointed 1-3 Key Audience Targets (audience & community research, ideal volunteer personas, understand key triggers for involvement)  

  • Developed a Messaging Platform to Reach High Potentials (develop your big WHY, address primary motivations of core volunteers, pinpoint online search keywords, “pitch from the side out,” compelling calls to action, simplified steps to join)  

  • Chosen Relevant Marketing Channels & Implement Launch (based on volunteer persona, create campaign project plan & editorial calendar, making the ask to individuals & groups, post, troubleshoot, & optimize)  

  • Benefited from Direct, Personalized Feedback on Your Organization’s Current Recruitment Strategy (recruitment strategy audit & review, volunteer persona & messaging review) 

  • Received Ongoing Coaching as You Build & Implement Your Plan (bi-weekly private implementation calls with your team throughout the program) 

  • Welcomed Your First Volunteers! (made significant progress toward your annual recruitment targets) 

keep volunteers coming back tobi johnson

Your Strategic Confidant, Advisor, Coach & Digital Marketing Expert

Tobi Johnson, MA, CVA

Seize the moment to re-build with
expert individual advising for your nonprofit.

Even though the reasons to level up your volunteer recruitment efforts in the current moment are obvious, the path to doing so — in these times of uncertainty — is anything but.

Perhaps you’ve tried a few new ways to recruit volunteers, and some have even worked.

But, they don’t scale, and you’re not sure how you can keep it going over the long run.

Or, maybe methods that worked like gangbusters in the past have simply stopped generating the results you need.

Here’s why most of today’s volunteer recruitment strategies fail:

They lack a cohesive, multi-channel strategy that’s designed to attract an ideal volunteer.

Without a repeatable, step-by-step system that can be launched regularly, optimized based on real data, and improved with every cycle, volunteer organizations fall victim to either the “next shiny object” or the “we’ve always done it that way” approach.

But, it doesn’t have to be this way.

There are low-cost tools and clear best practices in digital marketing that can help nonprofits quickly stand out from the crowd and get traction.

Make no mistake, there is competition for volunteer time and talent in your community.

The good news is that with a solid strategy, a clealy defined audience, and some tweaks to your communications — and by avoiding some of deadly mistakes others make — you can start reaping the rewards of a smarter volunteer recruitment approach.

Introducing …

VOLUNTEER RECRUITMENT

ACCELERATOR

This is the ONLY coaching program of its kind that …

… helps you build and implement a cohesive, customized volunteer recruitment strategy
and set the stage for the exponential growth needed to carry your mission forward. 

Get The Complete A-Z Blueprint

you need for creating and implementing a strategic volunteer recruitment plan that will bring in engaged, enthusiastic volunteers who want to stay and help your organization meet its mission.  

By using today’s tactics, you’ll experience the benefits of expanding your audience beyond what you ever dreamed possible and reach a whole new generation of volunteers (and donors) who can’t wait to help you succeed. 

The end result:

An incredibly effective system that will kick start your volunteer recruitment results and will be easily repeatable to be deployed over and over again as you grow volunteer engagement at your nonprofit. 

Program Outline

  • WEEK ONE – Quick Start Call

  • WEEK TWO – Recruitment Strategy Audit & Review Call

  • WEEK THREE – Implementation Call #1: Volunteer Persona & Messaging 

  • WEEK FOUR – Implementation Call #2: Volunteer Recruitment Messaging Platform

  • WEEK FIVE – Implementation Call #3: Recruitment Channels & Timeline

  • WEEK SIX – Implementation Call #4: Recruitment Metrics & Dashboard

  • WEEK SEVEN – Implementation Call #5: Campaign Kick-Off

  • WEEK EIGHT – Implementation Call #6: Progress Check-In & Troubleshooting 

  • WEEK NINE – Implementation Call #7: Progress Check-In & Troubleshooting

  • WEEK TEN – Implementation Call #8: Celebration & Your Next Steps

Book a Discovery Call Now!
volunteer recruitment training team

The FULL Volunteer Recruitment Accelerator Coaching Program

  • Immediate access to all modules & access to your coaching call scheduling portal to get the most out of your experience

  • Team registration for up to six people working on your recruitment campaign

  • Step-by-step video lessons that walk you through our proven system, so you can leave the guesswork behind

  • Time-saving worksheets, cheat sheets, tip sheets, and templates to quickly convert learning into action

  • Weekly private coaching calls with Tobi to troubleshoot your campaign as it unfolds

  • Lifetime access to the training modules, so you can expand your strategy and can return over and over again for quick reference and review

As a founding client, you’ll also receive these BONUS learning modules: 

  • BONUS #1: Create Actionable Volunteer Recruitment Posts & Ads

  • BONUS #2: Digital Marketing Essentials

  • BONUS #3: Boost Conversion Rates with Special Events

  • BONUS #4: Equip Your Ambassadors to Represent

A few things to know ….

This program is only for nonprofit who are serious about meeting their volunteer recruitment needs and are ready to invest in growing their volunteer talent.

The only way to receive an invitation to join is by applying for a Discovery Call.

During the call, we will help diagnose your nonprofit’s biggest barriers to recruiting committed, enthusiastic volunteer talent and suggest the best road forward.

Don’t delay.  For this exclusive program, we will be accepting a very small number of clients.  Once we reach our limit, the doors will close.

Book a Discovery Call Now!
  • Best Self Icebreaker Deck – To kick off team planning meetings and build your team’s sense of belonging, understanding, and cohesion (https://amzn.to/3hwKX2i)